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Branding is the strengthening of a product (or services) and name recognition as a result of an advertising or promotional campaign. Design is a graphic contrivance, which seeks to convey a defined message in the most effective way possible.
Production as the name suggests, is concerned with producing and procuring the material which creative has presented to client. Production must ensure that the solution is close enough to creatives’ vision, but is also affordable to the client.
Motion refers to a specialized sub-division of creative, which is responsible for 2D/3D animation, visualization and many allied skills. It is a distinct advantage to have such capabilities integrated into the creative set-up.
Activations and experiential marketing is a useful part of the marketing mix, that, in essence, enables new consumers to experiment with the product or service. Activations can also reach niche markets
in an effective way.
Design comprises graphic disciplines which are not focused on advertising per se and may include Corporate Identity and logo developed. BTL refers to Below-The-Line i.e. tasks not remunerated through commission.
Dynamic publishing is a growth area – and with good reason. Dynamic publishing presents text in tandem with interactive visual or audio material – enabling the reader to drill down to personalized areas of interest. Static text struggles to compete.
NUMBER OF TANTRUMS THROWN
NUMBER OF JOBS COMPLETED
NUMBER OF JOBS CURRENTLY IN THE SYSTEM
NUMBER OF CONCEPTUAL IDEAS BANKED
Glen is founder of the Kin. Although CEO, Glen prefers to see his role as that of creative guide, building RCK’s human capital, inspiring better work from his teams and helping them to see campaigns in their wider context.
Kevin is one of the most acclaimed (and most awarded) copywriters in South Africa. He has an infectious enthusiasm which permeates through creative and client service and encourages everyone to find the magic in the project. He also revels in finding the projects.
Sara has steered the agency through a tsunami of change – from modest beginnings into a full-service organization. It is this diversity, which has stood her in good stead as a skilled manager of change. Her passion lies in – strategy and business growth, operations, service, people management and getting the job done and she has developed an agency culture that she is proud of.
Ivan is a Renaissance man with experience in many creative spheres, including: advertising, design, interior décor and executive couture. At RCK Ivan has the tough mandate of ECD: pushing the boundaries of creativity and making sure the specialist units dovetail with each other and with the main agency.
Stephanie fulfills the pivotal role of Client Services Director, a position held since 2012. RCK benefits from the in-depth knowledge of production which Steph gained during an earlier stint at one of South Africa’s major printing companies. Steph is strongly supported by her Client Service Manager, Tarryn Evenwel.
As studio manager Chris Angelou’s role is to keep the engines of RCK firing on all cylinders. One of his most important functions is to monitor work flow (together with Traffic Manager, Essie Tatchell) and make sure that every project meets its deadline and cost parameters.
Like Stephanie, Dale’s background is in the repro industry. He has been RCK’s go-to man in production since the early days, witnessing a massive escalation in volume and complexity of tasks. In such a situation – production becomes a key determinant of profitability.
Stephan’s earlier positions at RCK included Production Manager and later, Supplier Relationship Manager. As head of Navigate, Stephan specializes in the exciting area of dynamic publishing: a powerful tool for brands and organizations.
Wes helped set up the first digital unit at Global Mouse (pre-cursor to RCK) in 2000. Later, after gaining broadcast media skills at Ontwerp and his own shop, Wunderkindt, Wesley was persuaded to return to the Kin in 2014 – as head of Tweak.
Dewald first got into the activation scene after tackling a part-time job whilst studying at UJ. Today, he is an enthusiastic advocate of activations and experiential marketing, with many successful campaigns under the belt.
Jano has raced to the level of Associate Creative Director in record time. Apart from an aptitude for conceptual and design, Jano also has a big work ethic and an ability to take on large time-consuming projects.
Simoné has the fine touch of an artist. When not crafting intricate design elements, you will find her working on a sculpting project or an oil painting. Simone has wide experience in devising Corporate Identity solutions – including complex projects involving highly divisionalized companies.
Sara, your team have been absolutely unbelievable over the past month. We shall thank them and acknowledge them in person at the post launch party! - *HEAD OF BRAND – DISCOVERY MARKETING.
Hi Dewald Following on from this email I also want to thank you for an amazing activation. I just have to make special mention of Gen – she was an absolute star as a promoter behind the games table. She was so engaging and professional and kept her cool under pressure when there were queues and queues of people! Thank you for all your hard work on this event. Regards Nadia - Discovery Insure.
Hi ladies Just want to pass on a compliment from the scheme meeting held last week where the chairman of the board complimented the DH team and everyone involved in the TFGMAS 2016 brochure issued. The CEO of TFG contacted the chairman of the scheme and indicated that the brochure is concise yet informative and an improved version to what was released in prior years. Please pass on to your respective teams and design and printing house the appreciation and acknowledgement received. Thanks again for all the hard work and support during this very stressful and busy period. DISCOVERY INHOUSE SCHEMES.
Hi Sara I just wanted to send you a note to express my gratitude. The team Steph, Mignon and the DTP team have been awesome in the past few interactions I have had with them over the course of this week and last week. I’m loving working with them and finding the team very responsive and a huge can-do attitude. Keep going strong. Regards, Lerato Madondo-Matona – *BRAND MANAGER – DISCOVERY MARKETING – ABOVE THE LINE.
Hi Tarryn I would like to thank you and your team for your immense support during the planning phase and execution of the 2015 Sales Conference and Gala Dinner. Your team demonstrated drive, tenacity and urgency – enabling us to deliver a stellar event for our stakeholders. Your team was amazing throughout, and I would like to personally thank you for your input and guidance in this project. Please extend our gratitude to everyone who contributed to the success of this event. Well done and let’s do it again in the near future. Best regards Tshepo - DIVISIONAL MARKETING MANAGER – DISCOVERY SALES AND DISTRIBUTION.
Hey Adrie, We really like the first concept. Please say well done to the team – I was really impressed. The roadshow doc is also looking good for a first draft. Thanks for all the effort you guys are putting into our work, I appreciate it. Regards, Jennifer Arendse - *DIVISIONAL MARKETING MANAGER – DISCOVERY INVEST.
Hi Melissa I just want to thank you for really taking charge of the Discovery Uber Challenge elements from a Global perspective as well as going above and beyond, for example, briefing and helping to finalise the clues and instructions, making sure the CE’s were submitted, handling every curveball with absolute composure and even assisting on the day. We really appreciate it! Please extend our thanks to the Studio as well for getting through the multitude of jobs - right and on time. Thanks Heidi Bantam - *BRAND MANAGER, MARKETING – DISCOVERY INSURE.
Thank you for the below main creative. Creative concept was well executed and beautifully signifies everything DiscoveryCard stands for. Well done team! - *DIVISIONAL MANAGER, MARKETING – DISCOVERY CARD.