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Branding is the strengthening of a product (or services) and name recognition as a result of an advertising or promotional campaign. Design is a graphic contrivance, which seeks to convey a defined message in the most effective way possible.
Production as the name suggests, is concerned with producing and procuring the material which creative has presented to client. Production must ensure that the solution is close enough to creatives’ vision, but is also affordable to the client.
Motion refers to a specialized sub-division of creative, which is responsible for 2D/3D animation, visualization and many allied skills. It is a distinct advantage to have such capabilities integrated into the creative set-up.
Activations and experiential marketing is a useful part of the marketing mix, that, in essence, enables new consumers to experiment with the product or service. Activations can also reach niche markets
in an effective way.
Design comprises graphic disciplines which are not focused on advertising per se and may include Corporate Identity and logo developed. BTL refers to Below-The-Line i.e. tasks not remunerated through commission.
Dynamic publishing is a growth area – and with good reason. Dynamic publishing presents text in tandem with interactive visual or audio material – enabling the reader to drill down to personalized areas of interest. Static text struggles to compete.
NUMBER OF TANTRUMS THROWN
NUMBER OF JOBS COMPLETED
NUMBER OF JOBS CURRENTLY IN THE SYSTEM
NUMBER OF CONCEPTUAL IDEAS BANKED
Glen is founder of the Kin. Although CEO, Glen prefers to see his role as that of creative guide, building RCK’s human capital, inspiring better work from his teams and helping them to see campaigns in their wider context.
Ivan is a Renaissance man with experience in many creative spheres, including: advertising, design, interior décor and executive couture. At RCK Ivan has the tough mandate of ECD: pushing the boundaries of creativity and making sure the specialist units dovetail with each other and with the main agency.
Stephanie fulfills the pivotal role of Client Services Director, a position held since 2012. RCK benefits from the in-depth knowledge of production which Steph gained during an earlier stint at one of South Africa’s major printing companies. Steph is strongly supported by her Client Service Manager, Tarryn Evenwel.
Like Stephanie, Dale’s background is in the repro industry. He has been RCK’s go-to man in production since the early days, witnessing a massive escalation in volume and complexity of tasks. In such a situation – production becomes a key determinant of profitability.