Why: To inform members as well as general public about Discovery’s new partnership with Uber in an exciting way.
How: Based loosely on the amazing race concept, we developed and managed the Discovery Uber challenge from start to finish.
This involved 3 teams of 2 racing around Johannesburg using only Uber to get to their next destination. We linked the race with most of discovery’s partners creating awareness around them as well.
We also produced a video of the race that was shared on social media platforms.