Roering Creative Kin | Gautrain Discovery Insure activation
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Gautrain Discovery Insure activation

Why: The campaign was to inform regular Gautrain users about Discovery Insure’s claim back on travel costs, and hopefully convert people to switch over to Discovery Insure.

How: We designed and manufactured a pop up coffee shop that was road showed to each Gautrain station for 1 week. The stand, coffee cups, serviettes, bottled water and brand ambassadors were branded to relay and support the message.