Why: Jeep wanted to sponsor an activity that closely matches the Jeep brand. Warrior race was a perfect fit. They wanted to generate leads for post-race test-drive conversion.
How: Our brand ambassadors where spread throughout each Jeep warrior race to collect leads for Future communications .
Activation is based around a competition where entrants and spectators can stand a chance at either winning a spot prize or to be entered into winning a Jeep apparel hamper.