Why: Topshop/Topman wanted to break into the student market as this is a large portion of the fashion spend in South Africa.
How: We designed an activation to run on campuses across SA-Summer campaign.
The activation consisted of Soft serve ice cream machines, branded cups and spoons. This concept appealed to the fun and alternative nature of the Topshop/Topman brand as well as drawing large interest from these students. Brand ambassadors were dressed by Topshop. They were given the task to inform students of an upcoming student late party that would be held at a Topshop store in each city, as well as informing students of Topshop 20% student discount every Wednesday.
Other variants of the campus activations were as follows:
Vintage bicycles, Carnival Theme.